Why SEO is Essential to Your Marketing Success

If your website isn’t listed on the first page of search engine results, you are likely missing an opportunity to capture new clients.

Here are some reasons why Search Engine Optimization (SEO) is essential for your business marketing success:

Searching is habit-forming: More people than ever use Google in lieu of entering a specific website address, finding it easier to search by using a keyword phrase for the products or services they need. Unless you have instituted good SEO practices, your target customers are unlikely to find you.

Researching before visiting: Before going to a physical business or shop location, consumers are using online search to find product or service providers before calling or visiting.

Local Search:  With the growing popularity of mobile Internet and smart phones, consumers are searching for location-specific services and products more often. Ensuring your website is properly optimized for the right keywords and key phrases is critical so your site ranks near the top.

Phone books are so yesterday: Most consumers no longer use a phone book for finding a product or service provider – they “Google it”.

Validation: Studies show that now, more than ever, people are searching online to help establish trust and comfort before engaging someone’s services or shopping. They may search by your name, but they are more likely to use keyword phrases in searching for the product or service they need.