What You Learn From Being Bounced

If you have a high bounce rate – 60% or more – then something is probably wrong with your home page or landing page. People are leaving because their needs are not being met…but how do you know what changes to make?
It depends on where your traffic is coming from.

If you have a high bounce rate from your PPC or paid search campaign, there is obviously a disconnect between the ad or keywords you used and your landing page.

Maybe the keywords you’ve chosen to use are not really working for you and your content is therefore not relevant to site visitors. The Google Analytics tool provides you with data on your site’s keyword bounce and conversion rates.

If you suspect your keywords could use some improvement, use Google Website Optimizer – another great free tool – to help you determine whether or not you have the right keywords. You can also use this tool to learn what changes to your site can drive the most conversions. And that means sales.