Use Brand Advocates to Boost Your Sales

A brand advocate is someone who is highly likely to recommend your product or service to someone else.  How do you find them?  Ask them this: On a scale of 1 to 10, how likely are you to recommend our product or service to others?  Those who answer with a 9 or 10 are your brand advocates, and you can turn their loyalty into additional sales through:

Exclusive offers – provide brand advocates with offers they can share with friends and family.

Reviews – incentivize your advocates to write reviews of your product or service online.

Sharing – make it simple for advocates to share their own stories by allowing them to post testimonials on your website, then use those in all your marketing materials.

Answering questions – allow your advocates to answer other prospect’s questions or concerns with a message board.

Compelling content – provide compelling content that advocates are likely to share through social media.

Feedback – give your advocates the opportunity to provide you with direct feedback that can help you develop new products or services, or improve on existing ones.