So you have decided that exhibiting would fit well with your marketing strategy but how do you decide which exhibition to book space at? In this guide we will be looking at some of the factors to consider when choosing an exhibition for your business.
When the economy takes a downturn, so do lots of companies’ marketing efforts. This certainly extends to trade shows, where both exhibitor and attendee traffic is down.
However, investing in trade show exhibitions during a recession can be a great opportunity to win new business and promote your brand.
Reaching Decision Makers
Although overall trade show traffic may [...]
We’ve been looking to improve our banner design service recently, and along the way have compiled a list of ten tips to help with the design process.
Costs to consider when budgeting for your exhibition:
• Space, Usually charged by the square meter. Most exhibition venues offer space only, which is exactly that, or shell scheme. A shell scheme usually consists of a panel system on the stand perimeters, with a named headboard above the entrance. In theory, a shell scheme should enable [...]
