The explosion of social media marketing has enabled businesses of all sizes to create more targeted and regular communications than ever with customers. While some businesses have mastered the art, many are still struggling with ways to harness the power of social media to engage with customers.
A brand advocate is someone who is highly likely to recommend your product or service to someone else. How do you find them? Ask them this: On a scale of 1 to 10, how likely are you to recommend our product or service to others?
Is your website operating to maximum efficiency? Do people who come to your site stay, browse and purchase, or do they jump off after the home page?
In today’s tight economy, consumers are coming to almost expect discounts from merchants, especially online. And giving out coupons has proven to be a good tool for increasing sales and gathering email contacts for that all-important mailing list.
