There is a whole new world of potential clients you can reach over the Internet. Whether you are working on a new website, launching your first site, or want to take your current website to the front page of Google, you absolutely need to implement Search Engine Optimization (SEO).
Developing a unique brand for a service business is essential since prospective clients have a number of competitors from which to choose and need to know the reasons why they should select you.
Would Susan Boyle have become the worldwide sensation she is today without the Internet? Undoubtedly not. The video of her debut performance on Britain’s Got Talent was posted on YouTube and to date has received over 53 million views. Her debut album shot to #1 in the UK and the U.S., making it the best-selling [...]
Use testimonials—Today more than ever – especially when doing business online – customers respond positively to good reviews from others who have purchased from you. In fact, research shows that almost half of online buyers seek out reviews prior to making a purchase. Use consistent messaging – Everything you do and all your communications that [...]
Know what customers want—It’s much harder to convince customers to buy what you think they want rather than simply selling them what they want. If you’re not sure what your target customer wants, do your research. Talk to them, track sales to see what is most popular, and expand on those categories if you can. [...]
When economic times get tough, marketing budgets often get cut. However, tough times are when you need marketing the most, to increase the number of customers, find new customers and build new revenue from existing customers.
And it is only through marketing that you can do all of these things. Here are some tips for marketing in tough times:
Creating an effective marketing system for a service business requires good planning, execution and follow-through to be effective. Here are some tips to help with your planning…
One of reasons that small businesses fail is the lack of proper funding. This is also the reason for the failure of many marketing plans – they were not properly funded.
Current research shows that including an online video on your website, in an email campaign or posting viral videos on sites like YouTube is a highly effective way to communicate directly with potential customers to pitch your products or services.
Would you operate your business any differently if you viewed yourself as the leader of your company instead of just a service provider?
Positioning tends to be one of the less understood marketing tools that can make a huge difference in your success – but only if you do it right.
The current economic downturn has many business owners increasingly concerned about how this rough economy is affecting their company, their customers and their ability to focus on their marketing efforts.
Here are 5 tips to keeping your focus…
Economy got you down? When the economy takes a turn for the worse – as it always does since business goes in cycles – it’s the perfect time for you to think about doing things differently.
Developing a Unique Competitive Advantage helps you communicate to prospects the reasons why they should buy from you. Because business is so competitive today, your business marketing strategy should plainly differentiate your company from your competitors.
Generating leads is a vital part of any small business marketing strategy, but knowing how leads become customers and the cost for the conversion is just as important. The conversion of lead to paying customer is what takes you from spending money to making money – which is really the reason you are in business.
Email marketing is a great way to keep current customers informed about your company as well as a great way to introduce your products or services to prospects.
Not all customers are created equal, nor can your company be all things to all people, and frankly, you shouldn’t even try.
There are customers you are uniquely qualified to help, customers who can afford your products or services, and customers who can bring you repeat business. To be an effective marketer, you need to know who your ideal customer is.
Hosting a blog on your website is a great tool for having conversations with your customers and building brand loyalty. So how to get started? There are many online tools for blogging out there on the worldwide Web, the two largest being Blogger/Blogspot (Google-owned) and probably the one most favoured by business, and the platform [...]
