Inspired by Paul Rennie’s book Modern British Posters, celebrating a history of British culture through art, design and advertising, we have compiled a series of poster campaigns used to highlight the importance of road safety.
With all the Internet marketing options available to you today, it can be difficult to determine which ones to implement.
The first step in a successful email marketing campaign is to build a good list. Here are some tips on building an email list for your online business…
Perhaps you’ve heard of that old marketing adage: what gets measured gets done? Here are some tips on how to measure the effectiveness of your marketing strategies:
Do you have the right system in place for converting leads into clients, and then from paying clients into staying clients?
These days, no one puts up a website and expects potential clients to come flocking to it. Most savvy marketers know you have to do things that drive traffic to the site.
When it comes to event marketing, the fortune is in the follow up! You need to have a system in place to connect with and stay connected to your leads, prospects, clients, and referral sources.
Sooner or later, every business makes a mistake that results into a bad customer experience. However, how you react can determine whether or not the experience will have a lasting negative or positive outcome for your business.
Small businesses are always looking for ways to do more with less. Actually, with the economy the way it is today, that probably extends to businesses of any size. However, it is traditionally the small business that lacks sufficient funds for multiple marketing campaigns – which just means that small business owners need to get a lot more creative in their marketing efforts.
One of the things many start-ups and small businesses struggle with is developing a USP – unique selling proposition, or unique selling point.
A brand advocate is someone who is highly likely to recommend your product or service to someone else. How do you find them? Ask them this: On a scale of 1 to 10, how likely are you to recommend our product or service to others?
For many small businesses trying to weather the latest recession, the reality is that “waiting things out” is simply not an option.
Although many UK marketers are still struggling with how to successfully measure their ROI on social media marketing investments, most realize the importance of having a success metric in mind. Without setting a benchmark, it is impossible to determine your ROI.
If your website isn’t listed on the first page of search engine results, you are likely missing an opportunity to capture new clients.
Here are some reasons why Search Engine Optimization (SEO) is essential for your business marketing success:
Naming your business should be an analytical task, beginning with what you want your business to mean in the mind of your customers. Ideally, it should be short, memorable and say what you do or sell.
Follow these 10 steps and you will be well on your way to creating a comprehensive strategic marketing action plan. Follow your plan closely for 90 days, and then to assess it for any changes or updates.
One of the challenges for many small businesses is creating a strategic marketing plan. Here are 10 elements of an effective strategic marketing action plan:
To gain that all-important competitive edge, it is vital to have a firm grasp on your competitors – not only their products and services, but how they market and conduct business.
