For many small businesses trying to weather the latest recession, the reality is that “waiting things out” is simply not an option.
Use testimonials—Today more than ever – especially when doing business online – customers respond positively to good reviews from others who have purchased from you. In fact, research shows that almost half of online buyers seek out reviews prior to making a purchase.
Use consistent messaging – Everything you do and all your communications that seek [...]
Know what customers want—It’s much harder to convince customers to buy what you think they want rather than simply selling them what they want. If you’re not sure what your target customer wants, do your research. Talk to them, track sales to see what is most popular, and expand on those categories if you can. [...]
When economic times get tough, marketing budgets often get cut. However, tough times are when you need marketing the most, to increase the number of customers, find new customers and build new revenue from existing customers.
And it is only through marketing that you can do all of these things. Here are some tips for marketing in tough times:
Creating an effective marketing system for a service business requires good planning, execution and follow-through to be effective. Here are some tips to help with your planning…
The current economic downturn has many business owners increasingly concerned about how this rough economy is affecting their company, their customers and their ability to focus on their marketing efforts.
Here are 5 tips to keeping your focus…
Email marketing is a great way to keep current customers informed about your company as well as a great way to introduce your products or services to prospects.
Not all customers are created equal, nor can your company be all things to all people, and frankly, you shouldn’t even try.
There are customers you are uniquely qualified to help, customers who can afford your products or services, and customers who can bring you repeat business. To be an effective marketer, you need to know who your ideal customer is.
Do you know what your customers are saying about you right now? Would you like to know what they think about new products you’re considering before you invest the time and money in inventory and promotion?
In the second part of our tutorial series on exhibition and event equipment we show you how to quickly and easily assemble a folding stand.
In this first part of our tutorial series for exhibition and event product we will be looking at how to assemble a pop up stand.
