Use testimonials—Today more than ever – especially when doing business online – customers respond positively to good reviews from others who have purchased from you. In fact, research shows that almost half of online buyers seek out reviews prior to making a purchase.
Use consistent messaging – Everything you do and all your communications that seek [...]
Know what customers want—It’s much harder to convince customers to buy what you think they want rather than simply selling them what they want. If you’re not sure what your target customer wants, do your research. Talk to them, track sales to see what is most popular, and expand on those categories if you can. [...]
When economic times get tough, marketing budgets often get cut. However, tough times are when you need marketing the most, to increase the number of customers, find new customers and build new revenue from existing customers.
And it is only through marketing that you can do all of these things. Here are some tips for marketing in tough times:
Creating an effective marketing system for a service business requires good planning, execution and follow-through to be effective. Here are some tips to help with your planning…
One of reasons that small businesses fail is the lack of proper funding. This is also the reason for the failure of many marketing plans – they were not properly funded.
The current economic downturn has many business owners increasingly concerned about how this rough economy is affecting their company, their customers and their ability to focus on their marketing efforts.
Here are 5 tips to keeping your focus…
Economy got you down? When the economy takes a turn for the worse – as it always does since business goes in cycles – it’s the perfect time for you to think about doing things differently.
Hosting a blog on your website is a great tool for having conversations with your customers and building brand loyalty. So how to get started?
There are many online tools for blogging out there on the worldwide Web, the two largest being Blogger/Blogspot (Google-owned) and probably the one most favoured by business, and the platform this [...]
In this first part of our tutorial series for exhibition and event product we will be looking at how to assemble a pop up stand.
Working in the event supplies industry, we have helped companies increase event customers using tried and tested methods such as advertising banners & flags, bill boards and posters, to name but a few.
These methods are great for drawing attention in the physical world, but there are also simple methods to make your event an even grater success with the use of online tools, as outlined below.
We’ve been looking to improve our banner design service recently, and along the way have compiled a list of ten tips to help with the design process.
Costs to consider when budgeting for your exhibition:
• Space, Usually charged by the square meter. Most exhibition venues offer space only, which is exactly that, or shell scheme. A shell scheme usually consists of a panel system on the stand perimeters, with a named headboard above the entrance. In theory, a shell scheme should enable [...]
