However, investing in trade show exhibitions during a recession can be a great opportunity to win new business and promote your brand.

Reaching Decision Makers
Although overall trade show traffic may be down, the decision makers are still attending.  What’s changed is the size of a company’s entourage; what hasn’t changed is that buyers are still going to exhibitions to learn about new products and industry trends.  Having a more targeted audience for your wares is a huge advantage, especially if you’ve continued to invest in the best possible presentation – an up-to-date exhibition stand that lets buyers know you’re open for business.

Encouraging Participation
Even if attendance is down, you still need to make an effort to attract and retain traffic in your booth.  Contests, giveaways and in-booth participation activities are effective ways to attract the attention of convention-goers.  Beyond appealing to the visual senses, don’t forget the sense of smell – a small, portable popcorn stand is an almost irresistible enticement to draw traffic

Lower Costs Through Exhibition Stand Hire
No matter what size your exhibition display, you need to make sure it projects the type of industry leadership image you want to convey.  If you must economise, consider renting the most current, contemporary exhibition stand equipment.

Discount Displays offers exhibitors a comprehensive choice for fully customisable portable presentation systems for hire, including panel systems, folding kits, pop-up displays, banner stands, furniture and a complete range of accessories, including lighting, literature racks and more.

Exhibitors can rent all the equipment they need for any length of time since pricing is per day.  Discount Displays provides quick on-site delivery and also offers professional exhibition installation and knock-down services.

In addition, Discount Displays offers free layout design services by its experienced in-house CAD team, and will customize each exhibit with high quality exhibition graphics printed in-house.

With Discount Displays’ exhibition stand hire program, companies have the opportunity to attend exhibitions and promote their products and services at a lower cost.

This range of display stands includes five completely different designs, which comes either single or double sided. What makes these display stands special is that not only do they have a large poster display, but also come equipped with literature racks underneath to store promotional material.

These display stands incorporate snap-shut frames for quick and painless poster changing, making them perfect for shop displays or retail environments where promotions are changing at a frequent pace.

The Dynamic range of display stands are also height adjustable for maximum visibility and are constructed with steel base plates making them one of the most stable display stands on the market.

Graphics for the poster can either be designed by the client, or by Discount Displays, and are always printed in-house to ensure full control over the process.

Our personal favourite is the Dynamic 4 double-sided due to the inclusion of 4 A4 steel literature holders.

Visit www.discountdisplays.co.uk for more details.

We will continue to look for green alterantives since we are eager to expand our range of eco-friendly banner stands. Hopefully the demand will be there, because if in the future these products are out-selling the traditional display stands currently on offer, it will be beneficial not only to us and the buyer, but to communities on a much wider scale. Have a look at the eco friendly banner stand and let us know what you think.

The eco friendly pine banner stand should be the first in a long line of 100% recyclable banner stands for Discount Displays.