A brand advocate is someone who is highly likely to recommend your product or service to someone else. How do you find them? Ask them this: On a scale of 1 to 10, how likely are you to recommend our product or service to others?
According to a recent Nielsen study, e-commerce in the U.K. is booming, with more than 8 of 10 online users visiting at least one of the nation’s top 200 e-commerce sites when measured by the international media research company in August of 2010.
Naming your business should be an analytical task, beginning with what you want your business to mean in the mind of your customers. Ideally, it should be short, memorable and say what you do or sell.
Marketing is simply building a relationship with prospects that tell them who you are, who you help, and why you are different. It isn’t rocket science, but it does require using proven strategies and tactics to achieve optimum results.
Developing a unique brand for a service business is essential since prospective clients have a number of competitors from which to choose and need to know the reasons why they should select you.
Not all customers are created equal, nor can your company be all things to all people, and frankly, you shouldn’t even try.
There are customers you are uniquely qualified to help, customers who can afford your products or services, and customers who can bring you repeat business. To be an effective marketer, you need to know who your ideal customer is.
If you sell online, it is critical to attract targeted traffic – those most likely to buy from you — to your website. Here are four essential tools for building business success online:
To survive in any market a company needs to build a brand, and one of the most important aspects of visual branding is the logo. World famous logos need to stand out by being different, but the question is do these logos become memorable because of their design, the frequency you are subjected to them, or the product they are associated with.
