Discount Displays offers three bunting products:

• Economy bunting made from Poly PVC material that is ideal for indoor or short-term outdoor use.  Next-day delivery, custom colour options and bulk discounts are available.

• Heavy-duty bunting made from nylon-reinforced PVC for outdoor events.  Next-day delivery, custom colour options and bulk discounts are available.

• Custom printed bunting that features vibrant UV-resistant inks printed on strong PVC material in 10-meter lengths with 26 printed triangular or rectangular pennants per length.  Fast turnaround and bulk discounts are available.

Discount Displays’ in-house printing operation utilizes a digital printing process to produce high quality graphics more efficiently and cost effectively.  Customers can upload designs and/or logos and order online for next-day delivery.

The company also offers next-day delivery throughout the UK for most of their exhibition stands, banner stands, pop-up displays, folding displays, retail displays, vinyl banners, exhibition panels and other exhibition materials.

Discount Displays has been branding events for more than 18 years, including the London Triathlon and other major events, providing everything from simple economical “throw away” correx directional signs to complete event sponsorship branding with banners and signs.

Discount Displays offers event marketing and advertising hardware ideal for event sponsors and event organisers, including giant banner frames, telescopic portable flag poles, e-z up tents and more. Much of the hardware is in stock for next day delivery.

For free advice on how to brand your fundraising event, fete, golf day, marathon, football or rugby festival, visit our website or call us on 0844 800 1020 today.

We do all of our large format printing in-house, delivering high quality graphics at a reasonable price and with quick delivery throughout the UK.   We also have graphic artists on staff who can assist you with the design and layout of your large format printed products, or we can work from art files that you provide.

During the holidays, we get lots of requests for reproducing photos or artwork onto canvas, which makes a great gift.  Each of our canvas prints is stretched over a wooden frame to provide a contemporary presentation, and look fabulous anywhere – home, office, retail shop or restaurant.

Special sales promotion graphics

Our floor graphics will floor you with their versatility and the impact they deliver to your in-store sales.  Use them to call attention to new product displays or to highlight special promotions.  These large format floor graphics feature slip-and-scuff resistant laminate and a removable adhesive that make them easy to take up after your promotion has run its course.

Special effects

Discount Displays specializes in special effects graphics, like one-way contra vision that allows people to see out but prevents them from looking in.

We love the professional look of our etched glass vinyl laminates, which looks just like expensive sandblasted etched glass at a fraction of the expense.

Our self-cling window stickers are extremely easy to fit and remove, and are an economical way to customize any window with a professional presentation.

To get cost-effective large format graphics that work for your business, visit our website or call us on 0844 800 1020 today.

What does your shop window say about your business?  Are there a lot of disorganized signs touting different specials?  Or is your presentation coordinated and visually appealing?  Too many signs all competing for quick attention only confuse shoppers, and increase the chances they’ll be passing you by.

Here are some tips just in time for holiday shopping season to make your retail presentation as effective as possible:

Clarity – keep it simple, clear and to the point.  Your messaging should be no longer than five impactful, action-inspiring words.  Add visuals to reinforce your message.

Legibility– a sign that’s hard to read – or worse, misspelled – does more harm than good.  Make your signage easy to read, with a short headline and an interesting visual.

Use Colour– choose a colour scheme and stick to it – no more than three or four colours that contrast and complement each other well.

Quality – professionally produced signage projects an image of quality and can be done quite economically.  There are a wide variety of retail signage systems – pavement signs, display stands, poster frames, suspended displays, cable displays, banners, posters, window graphics – that can be customised for special seasons or sales that you can order online for quick delivery.

Once your signage is in place, be sure you review it as if you were a customer and make any necessary adjustments to position or placement.

For more resources to help you attract holiday shopping traffic, visit our website at www.discountdisplays.co.uk or speak with one of our retail signage specialists on 0844 800 1020.

1. Use a design program. A program like Paint Shop Pro is a great starting point. It isn’t as complicated as some of the more professional level design software, but has all the tools needed to produce a great looking banner. Crucially, there are a lot of internet guides for it, both on YouTube and sites such as Grafx Design.

Many banner stand suppliers have great online design tools that are easy to use, but may not give as much flexibility as using a stand alone program.

2. Make sure you print in the correct area. Keep important information at eye level, and remember that there is a bleed (the area that isn’t printed on), area for banners. Check with your supplier on how big the bleed is, but for banner stands this usually is the bottom few inches. The lower half of the banner is a good place to put your call to action (see tip 7).

3. Use colour to your advantage. You want the colour to stand out but not be too garish. Rather than make the banner one whole colour, use a photo as a background and make the text a colour that is synonymous with your brand. If your logo is blue and white, then make your text that colour. This will strengthen brand awareness by linking the text to your brand’s reputation. Think of the Google logo for a great example of this.

4. Keep your message short. Most potential customers at trade shows and exhibitions will look at your banner but won’t read it, especially if there is a short story’s worth of text on it. Keep your message to your company name/logo, the name of the product you are promoting (if you are targeting one specific product or service), and your slogan if appropriate. There are other ways to attract people’s attention with design, which will be discussed in this guide.

5. Make sure your design isn’t cluttered. Continuing from the previous point, it is important not to have too many different aspects on your banner. A message, a logo and a call to action is all you need to construe all the relevant information. Have a look at the designs on our banner stands to get an idea of what works well.

6. A picture says 1000 words. Use a picture that would attract a passer-by’s interest and that fits in with your brand image and the product you are promoting. The picture could be of the product itself, but if not then use one that depicts a positive scene, which will elicit an appropriate response from the consumer. You can find lots of great free stock photos to use on Google.

7. Make use of call to action. After you have caught the attention with your banner, you need to entice them to take the next step. At an event the obvious statement to make is along the lines of ‘come talk to us for more information’. You can also include a phone number, e-mail address or website URL, in order to generate several possible avenues of connection long after the event finishes.

8. Design in the correct resolution. If you have no idea what resolution is, then the most important thing you need to know is that higher is better. When submitting your design to a company to print the usual rule is that the design resolution should be in proportion to the scale. So if your design is a 1:1 scale of the actual banner size it should be set to 100dpi, but if it is 1:4 then it should be set to 400dpi. Go here for more information on resolution.

9. Make it memorable. Using the above tips such as colour, message and adding a photo, you have the key ingredients to make a great looking banner. Remember that at an exhibition or trade show the majority of your competitors will be using one, so it is crucial to make your one stand out from the crowd. The use of a clever slogan, eye-catching picture or an offer that can’t be passed up could be effective in making sure that your banner sticks in people’s minds once they’ve left the event.

10. Increase your design knowledge. By reading this article, you are on your way to improving your banner design skills. The Internet is a goldmine of information; it’s just a case of filtering the useful from the useless. Here is a great site to get you started.

Hopefully you found some of these tips useful, check back here for updates on our banner design service and other guides.