The Internet has forever changed the rules of news distribution; customers read press releases directly so a more evolved strategy — utilizing the press release as a direct communication vehicle – can help you promote your business directly to prospects.
For many small businesses trying to weather the latest recession, the reality is that “waiting things out” is simply not an option.
If your website isn’t listed on the first page of search engine results, you are likely missing an opportunity to capture new clients.
Here are some reasons why Search Engine Optimization (SEO) is essential for your business marketing success:
Marketing is simply building a relationship with prospects that tell them who you are, who you help, and why you are different. It isn’t rocket science, but it does require using proven strategies and tactics to achieve optimum results.
Would Susan Boyle have become the worldwide sensation she is today without the Internet? Undoubtedly not.
The video of her debut performance on Britain’s Got Talent was posted on YouTube and to date has received over 53 million views. Her debut album shot to #1 in the UK and the U.S., making it the best-selling debut [...]
Use testimonials—Today more than ever – especially when doing business online – customers respond positively to good reviews from others who have purchased from you. In fact, research shows that almost half of online buyers seek out reviews prior to making a purchase.
Use consistent messaging – Everything you do and all your communications that seek [...]
Know what customers want—It’s much harder to convince customers to buy what you think they want rather than simply selling them what they want. If you’re not sure what your target customer wants, do your research. Talk to them, track sales to see what is most popular, and expand on those categories if you can. [...]
When economic times get tough, marketing budgets often get cut. However, tough times are when you need marketing the most, to increase the number of customers, find new customers and build new revenue from existing customers.
And it is only through marketing that you can do all of these things. Here are some tips for marketing in tough times:
In today’s tight economy, consumers are coming to almost expect discounts from merchants, especially online. And giving out coupons has proven to be a good tool for increasing sales and gathering email contacts for that all-important mailing list.
To survive in any market a company needs to build a brand, and one of the most important aspects of visual branding is the logo. World famous logos need to stand out by being different, but the question is do these logos become memorable because of their design, the frequency you are subjected to them, or the product they are associated with.
Did you know you can get your business ranked number 1 on Google for free using Google Maps & Google Local Business Center?
Google Local helps your advertisements show up in Google searches that are made in close proximity to your business which will help you get more traffic, leads and ultimately sales.
