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The 1-2-3 of Creating Lasting Customer Relationships

17Jul11 • Comments Off
The explosion of social media marketing has enabled businesses of all sizes to create more targeted and regular communications than
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How to Develop Your Unique Selling Proposition (USP)

12Jul11 • Comments Off
One of the things many start-ups and small businesses struggle with is developing a USP – unique selling proposition, or
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Use Brand Advocates to Boost Your Sales

5Jul11 • Comments Off
A brand advocate is someone who is highly likely to recommend your product or service to someone else. How
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Affordable Trade Fair Strategies for Small Business

30Jun11 • Comments Off
Many small business owners think they cannot attend trade fairs because it can be a big expense. However, if
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Ways to Create More Website Traffic

24Jun11 • Comments Off
Attracting more visitors to your website allows you to engage more with current and potential customers, which can result in
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How to Market Your Business in Difficult Times

17Jun11 • Comments Off
For many small businesses trying to weather the latest recession, the reality is that “waiting things out” is simply not
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Measuring ROI for Social Media Marketing

2Jun11 • Comments Off
Although many UK marketers are still struggling with how to successfully measure their ROI on social media marketing investments, most
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Why SEO is Essential to Your Marketing Success

24May11 • Comments Off
If your website isn’t listed on the first page of search engine results, you are likely missing an opportunity to
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E-Commerce is Booming in the UK

19May11 • Comments Off
According to a recent Nielsen study, e-commerce in the U.K. is booming, with more than 8 of 10 online users
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Use Video to Promote Your Business Online

16May11 • Comments Off
If you have a service business, there’s no reason you shouldn’t be promoting your expertise via video. Establishing your
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How to Choose a Name for Your Business

12May11 • Comments Off
Naming your business should be an analytical task, beginning with what you want your business to mean in the mind
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10 Elements of a Strategic Marketing Plan – Part 2 of 2

9May11 • Comments Off
Follow these 10 steps and you will be well on your way to creating a comprehensive strategic marketing action plan.
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10 Elements of a Strategic Marketing Plan – Part 1 of 2

4May11 • Comments Off
One of the challenges for many small businesses is creating a strategic marketing plan. Here are 10 elements of
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How to Gain A Competitive SEO Edge

1May11 • Comments Off
To gain that all-important competitive edge, it is vital to have a firm grasp on your competitors – not only
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The Four C’s of Marketing Success

29Apr11 • Comments Off
Marketing is simply building a relationship with prospects that tell them who you are, who you help, and why you
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The 10 Deadly Social Media Mistakes Businesses Make

23Apr11 • Comments Off
Many businesses today fail to understand social media. Some are afraid to even try it. But what companies
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SEO: What It Is and How to Leverage It

20Apr11 • Comments Off
There is a whole new world of potential clients you can reach over the Internet. Whether you are working on
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How to Cultivate Business Referrals

17Apr11 • Comments Off
Developing referrals is important for just about every 56business, and has the added advantage of being both low-cost and high-reward.