Marketing & Advertising Tips
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Why E-newsletters Should be Part of Your Marketing Strategy
There are many reasons to build strong relationships with current and potential customers. Your current -
How to Create a Marketing Mix that Works
With all the Internet marketing options available to you today, it can be difficult to -
Tips for Building a Great Email List
The first step in a successful email marketing campaign is to build a good list. - More from Marketing & Advertising Tips
Graphics & Printing Guides
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Discount Displays Expand Printing Operations with UK First
Croydon-based print business Discount Displays have expanded their printing capabilities with the UK's first eco-friendly -
Diesel poster campaign banned by ASA
Fashion label Diesel’s latest poster campaign has been banned, being labelled ’offensive’ and encouraging of anti-social behaviour. One of the adverts -
Discount Displays pick-up first HP Scitex FB500 in UK
The first HP FB500 flatbed printer, launched this year at IPEX, has been sold into - More from Graphics & Printing Guides
Tutorials
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Tutorial Series: How To Assemble A Folding Stand
In the second part of our tutorial series on exhibition and event equipment we show -
Tutorial Series: How To Assemble A Pop Up Stand
In this first part of our tutorial series for exhibition and event product we will -
Budgeting for a Trade Fair or Exhibition
Developing an accurate budget for each trade fair or exhibition you attend is fundamental to - More from Tutorials
Inspirations
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Retro Road Safety Poster Campaigns
Inspired by Paul Rennie's book Modern British Posters, celebrating a history of British culture -
Classic Porsche Posters – Part 1
As our last post on classic posters proved popular, we thought we’d have a look -
How Brands Evolve Their Logos
To survive in any market a company needs to build a brand, and one of - More from Inspirations
Industry News
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New Products – Lecterns and Podiums
We are please to introduce our expanded range of lecterns aimed at Conference organisers, Churches, Colleges and Schools. What ever your requirements we think we have a podium to fit your budget and needs.
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Why Social Media Works for Business
While many of us have been tweeting and friending our way to a more robust social life, the savvy small business entrepreneur has also learned that harnessing the power of social networking for business purposes can have a profound effect on profitability.
Here’s why… -
How to Get Targeted Traffic to Your Website
It’s not enough to simply generate lots of traffic for your business website; if they’re not the right kind of visitors – the kind who are interested in what you’re selling – simply driving traffic for the sake of numbers is a fool’s errand.
So how to attract the right sort to your site? It takes some discipline and a methodical approach. -
Using Facebook for Business
With more than 750 million users worldwide, Facebook is a social media giant that can really help you promote your business, no matter what size or specialty. You may already be on Facebook, keeping up with family and friends. But have you considered using it to drive your business?
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Use Press Releases to Drive Traffic to Your Website
The Internet has forever changed the rules of news distribution; customers read press releases directly so a more evolved strategy — utilizing the press release as a direct communication vehicle – can help you promote your business directly to prospects.
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6 Guidelines to Grow Your Small Business Through Trade Fairs
If you are the owner of a small business, there may come a time when it will be beneficial to you to participate in a trade fair that will help you open up your business to a huge new audience.
To ensure you reap the benefits and avoid any financial mishap, there are some guidelines on what you should do before you participate in a trade fair:
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How to Measure the Effectiveness of Your Marketing Strategies
Perhaps you’ve heard of that old marketing adage: what gets measured gets done? Here are some tips on how to measure the effectiveness of your marketing strategies:
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3 Different Ways Businesses Can Leverage Facebook
To successfully market on Facebook, you need to understand the tools available to you. There are three different ways that businesses can leverage Facebook:
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How to Create a Successful Blogging Strategy
Blogs are one of the best ways to get to the top of Google for targeted search results. Google loves fresh content and when done right, a blog is the best way to push fresh content into the search engines.
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10 Ideas for Creating Press Releases
One of the many effective marketing techniques is creating press releases that have been deliberately written to be picked up by search engines, helping you drive more potential customers to your website.
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Take a Systematic Approach for Converting Leads into Clients
Do you have the right system in place for converting leads into clients, and then from paying clients into staying clients?
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How to Grow Your Blog
Blogging is one of the most influential tools that small business can use to not only engage and inform their target markets in order to generate leads, but blogs also furnish small business websites with the all-important fresh content that search engines love. Here are some tips on how you can grow your blog…
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8 Ways to Increase Your Visibility Online
These days, no one puts up a website and expects potential clients to come flocking to it. Most savvy marketers know you have to do things that drive traffic to the site.
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7 Effective Event Marketing Tips For Following Up with Leads
When it comes to event marketing, the fortune is in the follow up! You need to have a system in place to connect with and stay connected to your leads, prospects, clients, and referral sources.
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