Large format printing companies lose business as international advertising campaign is banned

Large format printing companies based in Glasgow are missing out on a piece of business, after Glasgow City Council voted to prevent an international advertising campaign coming to the city.

The Reebok advertising campaign was banned after the City Council decided it was “too racy” for the city, according to the Herald. The adverts feature a woman with bare legs wearing their new EasyTone running shoes. The slogan “Better Legs And Bum With Every Step” would have been emblazoned on taxis across the city, but the licensing committee has outlawed it.

This comes despite the plethora of billboard advertising displayed in New York, Boston, Berlin, Barcelona and Madrid.

When a PR director questioned why this advert was facing such strong opposition, despite taxis advertising lap-dancing bars or gym adverts that contain the word ‘bum’, he was thrown out.

According to STV, Councillor Gilbert Davidson, who chaired the licensing and regulatory committee meeting, said: “The committee considers each advert on its own merits and, if necessary, takes a democratic vote on whether it should be approved. On this occasion, the majority view was that some of the text – and also the image, which showed a pair of bare legs from just below the backside – were not appropriate.”