Internet Marketing for Small Business – Part 3 of 3

Welcome to our final part of our Internet Marketing for Small Business guide.
Catch up with the guide: Part 1 Part 2

Develop and promote “freebies” on your website. This strategy works particularly well for professional service firms and is known as education-based marketing.  For example, accountants possess all kinds of information that people want and need to know, on topics like tax preparation, saving on taxes, preparing for retirement, and so on.  Identify your client’s biggest challenges and put together a short PowerPoint presentation or e-book and offer a copy to visitors to your website for free in exchange for their contact information.  This helps you build a dynamic database of leads that you can market directly to, and begin to build a relationship.

If you sell a product, think about the reasons people need or want your products and offer helpful articles or advice for free on your website in exchange for contact information.

Submit articles online. Submitting short (400-700 word) educational articles on the Internet is one of the easiest and most economical ways to increase your online visibility and drive traffic to your website. There are hundreds of online directories that will publish your article on their websites at no cost. Simply search online for “article directories”.