How Website Analytics Can Help Your Sales Climb

Is your website operating to maximum efficiency? Do people who come to your site stay, browse and purchase, or do they jump off after the home page?

Do you know what your “bounce rate” is?

If someone visits only one page on your site and then leaves, that’s a “bounce”. They haven’t found what they are looking for, or for some reason decided to abandon the site without doing any further investigating.
Bounces are bad for business.

So how do you know what the bounce rate is for your site? Most websites have reporting tools already built in, but in case yours doesn’t, here’s a freebie: Google Analytics.

Google Analytics will provide you with insights into your website traffic that will help you improve your marketing effectiveness – for free! It’s a simple three-step sign-up process, they furnish you with a bit of code to tag your pages with, and then your free monitoring and reporting system is in place.

We will be writing a guide to bounce rates in the next few days.