Does Size Matter

Does Size Matter?

In today’s economy, many organizations are downsizing their exhibition display space.  Many smaller companies have never had a large space at the trade fairs they attend.  Does the size of your exhibition space matter when it comes to attracting attention for your products or services?  Usually, the answer is no.

Thanks to advances in materials technology, even the smaller, basic exhibition display spaces can still create a big impact.  Exhibitors have a number of good choices for making lasting impressions, including:

Folding Exhibition Display Stands — The “Titan” conference display panels folding display is a best seller and one of the most popular portable exhibition stands in the UK. It has hundred of uses at exhibitions as well as in schools, sports centres and receptions.

Canopy Pop-Up Tents – Create the perfect enclosed environment to meet and greet potential clients and demonstrate your products by utilising a pop-up tent.  Custom pop-up instant canopies are great for golf days, trade shows, sports events, county shows – virtually anywhere you want to get your message across with impact. Quick and easy to set up, they make great marketing booths.

Linear Modular Exhibition Stand – The linear modular exhibition stand system offers fantastic flexibility so you can increase or decrease the size of exhibition stand or display to suit the occasion.

Panel and Pole Display Stand — The most versatile portable panel display system, panel and pole systems can’t be beaten for versatility. Being modular, they offer fantastic flexibility so you can increase or decrease the size of display.

Metro Modular Display System — More stable than a pop-up stand, these are Ideal for use in a retail display concept. This graphic display unit needs just 15 minutes to set up. Its modern design and stunning full colour custom printed graphics ensure you get your marketing message across.

No matter the size of your booth space or your budget, you can count on innovative design firms like Discount Displays to deliver the exhibition stand that will help you stand out.

For more information, visit our website or call on 0844 800 1020.

Location, Location, Location

Choosing the right trade fair booth space is both an art and a science, and every exhibitor has their own ideas of what constitutes a good space or a bad space.  Here are some tips on choosing:

Get a plan – start with familiarizing yourself with the trade fair’s floor plan; many will have interactive floor plans on their websites with spaces noted for companies that have already registered so you can see who your neighbours will be.

Competitors – some exhibitors want to be as far away from their competitors as possible; others think being close is great, because it helps draw traffic to your own trade fair display.

Traffic pattern – examine the floor plan carefully to discern the likely traffic pattern of the trade fair you’ll be attending.  The prime spots are usually those closest to the entrance near the registration area.

Rest stops – while food service areas and restrooms are high traffic areas, you will probably want to avoid these since visitors to these areas usually have other things on their mind than visiting your stand.  Plus, if you’re next to a food area, you could find your display littered with food wrappers and other trash.

Light – be aware of where windows or skylights are located; you don’t want to have your display graphics or digital presentation washed out by too much sunlight.

Utilities – if your exhibition stand requires power or water, you want to be sure that outlets are conveniently located near your space.  If the floor plan doesn’t indicate where these outlets are, be sure to ask your trade fair exhibitor representative.

Areas to avoid – avoid areas in the hall that are dark or poorly lit, that are near freight docks or elevators, that have low ceilings or columns obstructing the view or are in dead-end aisles.

Choosing the right exhibition stand display and graphics will also help you maximize your marketing investment in trade fairs and exhibitions, and the exhibition stand experts at Discount Displays can show you how.  For more information, visit our website or call us on 0844 800 1020.