The explosion of social media marketing has enabled businesses of all sizes to create more targeted and regular communications than ever with customers. While some businesses have mastered the art, many are still struggling with ways to harness the power of social media to engage with customers.
One of the things many start-ups and small businesses struggle with is developing a USP – unique selling proposition, or unique selling point.
A brand advocate is someone who is highly likely to recommend your product or service to someone else. How do you find them? Ask them this: On a scale of 1 to 10, how likely are you to recommend our product or service to others?
Many small business owners think they cannot attend trade fairs because it can be a big expense. However, if you do some thoughtful planning and coordinate well with your sales team, trade fairs can be a big boon to small business.
Attracting more visitors to your website allows you to engage more with current and potential customers, which can result in a boost to your bottom line. Use these tactics to create more traffic for your website:
For many small businesses trying to weather the latest recession, the reality is that “waiting things out” is simply not an option.
Although many UK marketers are still struggling with how to successfully measure their ROI on social media marketing investments, most realize the importance of having a success metric in mind. Without setting a benchmark, it is impossible to determine your ROI.
If your website isn’t listed on the first page of search engine results, you are likely missing an opportunity to capture new clients.
Here are some reasons why Search Engine Optimization (SEO) is essential for your business marketing success:
According to a recent Nielsen study, e-commerce in the U.K. is booming, with more than 8 of 10 online users visiting at least one of the nation’s top 200 e-commerce sites when measured by the international media research company in August of 2010.
If you have a service business, there’s no reason you shouldn’t be promoting your expertise via video. Establishing your “personal brand” – as an expert in dollhouses or in personal finance – will go a long way toward supercharging your branding efforts on the Internet.
Naming your business should be an analytical task, beginning with what you want your business to mean in the mind of your customers. Ideally, it should be short, memorable and say what you do or sell.
Follow these 10 steps and you will be well on your way to creating a comprehensive strategic marketing action plan. Follow your plan closely for 90 days, and then to assess it for any changes or updates.
One of the challenges for many small businesses is creating a strategic marketing plan. Here are 10 elements of an effective strategic marketing action plan:
To gain that all-important competitive edge, it is vital to have a firm grasp on your competitors – not only their products and services, but how they market and conduct business.
Marketing is simply building a relationship with prospects that tell them who you are, who you help, and why you are different. It isn’t rocket science, but it does require using proven strategies and tactics to achieve optimum results.
Many businesses today fail to understand social media. Some are afraid to even try it. But what companies need to understand is social media is just another marketing tool – and if you don’t take the time to understand what it can (or cannot) do for you, then it will likely not work.
There is a whole new world of potential clients you can reach over the Internet. Whether you are working on a new website, launching your first site, or want to take your current website to the front page of Google, you absolutely need to implement Search Engine Optimization (SEO).
Developing referrals is important for just about every 56business, and has the added advantage of being both low-cost and high-reward. To build a solid list of referrals, you will need to:
