Category: Marketing & Advertising

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By Aaron Inglethorpe on October 30th, 2011

Why E-newsletters Should be Part of Your Marketing Strategy

There are many reasons to build strong relationships with current and potential customers. Your current customer base may just be the best marketing tool you have. When customers have a good experience with your company, not only are they more likely to return, they are more likely to refer new business to you.
Here are the top three reasons why e-newsletters work, and why they should be a mainstay within your marketing strategy…

Marketing & Advertising

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By Aaron Inglethorpe on October 26th, 2011

How to Create a Marketing Mix that Works

With all the Internet marketing options available to you today, it can be difficult to determine which ones to implement.

Marketing & Advertising

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By Aaron Inglethorpe on October 21st, 2011

Tips for Building a Great Email List

The first step in a successful email marketing campaign is to build a good list. Here are some tips on building an email list for your online business…

Marketing & Advertising

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By Aaron Inglethorpe on October 10th, 2011

How to Get Targeted Traffic to Your Website

It’s not enough to simply generate lots of traffic for your business website; if they’re not the right kind of visitors – the kind who are interested in what you’re selling – simply driving traffic for the sake of numbers is a fool’s errand.
So how to attract the right sort to your site? It takes some discipline and a methodical approach.

Marketing & Advertising

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By Aaron Inglethorpe on September 30th, 2011

Use Press Releases to Drive Traffic to Your Website

The Internet has forever changed the rules of news distribution; customers read press releases directly so a more evolved strategy — utilizing the press release as a direct communication vehicle – can help you promote your business directly to prospects.

Marketing & Advertising

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By Aaron Inglethorpe on September 25th, 2011

6 Guidelines to Grow Your Small Business Through Trade Fairs

If you are the owner of a small business, there may come a time when it will be beneficial to you to participate in a trade fair that will help you open up your business to a huge new audience.

To ensure you reap the benefits and avoid any financial mishap, there are some guidelines on what you should do before you participate in a trade fair:

Marketing & Advertising

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By Aaron Inglethorpe on September 22nd, 2011

How to Measure the Effectiveness of Your Marketing Strategies

Perhaps you’ve heard of that old marketing adage: what gets measured gets done? Here are some tips on how to measure the effectiveness of your marketing strategies:

Marketing & Advertising

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By Aaron Inglethorpe on September 10th, 2011

How to Create a Successful Blogging Strategy

Blogs are one of the best ways to get to the top of Google for targeted search results. Google loves fresh content and when done right, a blog is the best way to push fresh content into the search engines.

Marketing & Advertising

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By Aaron Inglethorpe on September 02nd, 2011

10 Ideas for Creating Press Releases

One of the many effective marketing techniques is creating press releases that have been deliberately written to be picked up by search engines, helping you drive more potential customers to your website.

Marketing & Advertising

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By Aaron Inglethorpe on August 29th, 2011

Take a Systematic Approach for Converting Leads into Clients

Do you have the right system in place for converting leads into clients, and then from paying clients into staying clients?

Marketing & Advertising

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By Aaron Inglethorpe on August 25th, 2011

How to Grow Your Blog

Blogging is one of the most influential tools that small business can use to not only engage and inform their target markets in order to generate leads, but blogs also furnish small business websites with the all-important fresh content that search engines love. Here are some tips on how you can grow your blog…

Marketing & Advertising

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By Aaron Inglethorpe on August 15th, 2011

8 Ways to Increase Your Visibility Online

These days, no one puts up a website and expects potential clients to come flocking to it. Most savvy marketers know you have to do things that drive traffic to the site.

Marketing & Advertising

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By Aaron Inglethorpe on August 08th, 2011

7 Effective Event Marketing Tips For Following Up with Leads

When it comes to event marketing, the fortune is in the follow up! You need to have a system in place to connect with and stay connected to your leads, prospects, clients, and referral sources.

Marketing & Advertising

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By Aaron Inglethorpe on August 01st, 2011

Earning From Your Mistakes: How to Turn “I’m Sorry” Into More Sales

Sooner or later, every business makes a mistake that results into a bad customer experience. However, how you react can determine whether or not the experience will have a lasting negative or positive outcome for your business.

Marketing & Advertising

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By Aaron Inglethorpe on July 25th, 2011

4 Low-Cost Ways to Attract More Customers

Small businesses are always looking for ways to do more with less. Actually, with the economy the way it is today, that probably extends to businesses of any size. However, it is traditionally the small business that lacks sufficient funds for multiple marketing campaigns – which just means that small business owners need to get a lot more creative in their marketing efforts.

Marketing & Advertising

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